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Autoferia Popular cierra con financiamientos por más de RD$4,310 millones

SANTO DOMINGO. La XXI Autoferia Popular cerró este domingo con broche de oro al obtener resultados que superan con creces las anteriores versiones, y la cual se realizó del 1 al 4 de diciembre en el parqueo de la Torre Popular.
El monto de los préstamos aprobados fueron por más de RD$4,310 millones para financiar 3,465 vehículos, donde las yipetas fueron las que más llamaron la atención de los adquirientes, con un 43% de las solicitudes.
Según la entidad financiera, el monto promedio de financiamiento fue de RD$1.2 millones.
El evento automotriz tuvo más de 30 concesionarios de vehículos en todo el país, donde se ofrecieron tasas fijas de 8.50% a 6 meses; 9.50% a un año; 11.50% a tres años y 13.50% a cinco años.
Además, dio la posibilidad de financiar el 90% del valor del vehículo y hasta 7 años de plazo para saldar el préstamo.
Al respecto, Juan Lehoux A., vicepresidente ejecutivo de Negocios Personales y Sucursales del Banco Popular, expresó que “estos resultados obtenidos demuestran que Autoferia Popular es la principal plataforma de comercialización y financiamiento de vehículos nuevos en la República Dominicana, constituyéndose como el referente de este tipo de actividad en la economía nacional”.
Como es tradición, en el evento participaron las principales casas de vehículos y distribuidores miembros de ACOFAVE (Asociación de Concesionarios de Fabricantes de Vehículos).

Concesionarios impulsan las ventas en el interior
La participación de más de 30 concesionarios a nivel nacional contribuyó positivamente al éxito de esta edición de Autoferia Popular, ya que los clientes del interior encontraron los mismos planes para financiar los vehículos que en la Torre Popular.
En ese sentido, el 30% de las ventas, con un total de 1,055 unidades vendidas, provino de la red de dealers colaboradores.
Asimismo, el periodo de preventa, que contó con las mismas condiciones especiales que durante los días de la feria generaron un impacto favorable en el resultado final de las ventas, que contabilizan más de 1,600 solicitudes aprobadas en esos días previos.

Transición digital
Como gran novedad y alineada al profundo proceso de transformación digital que está implementando el Banco Popular, este año el evento automovilístico lanzó su aplicación móvil, disponible para teléfonos iOS y Android, que en solo cuatro días ha recibido más de 5,000 descargas.
Además, esta edición contó también con una renovada versión de la web AutoferiaPopular.com.do, que como valor agregado incluyó noticias, ofertas y la sección “Pregúntale al experto” para dudas sobre mecánica automovilística.
Durante la feria se realizaron 25 lanzamientos de nuevos modelos de vehículos, que también pudieron disfrutarse en vivo a través de las diferentes plataformas digitales y redes sociales.
Se informó, asimismo, que tanto la aplicación móvil como el portal web estarán vigentes durante todo el año al servicio de los clientes, con información actualizada y la posibilidad de solicitar sus préstamos de vehículos por estos canales.
Realizada desde 1998, Autoferia Popular ha financiado un total de 28,048 vehículos a lo largo de su historia.

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